Apply for the position of Social Media Manager at Pulse NG!
Pulse.ng is Nigeria’s popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.
Social Media Lead:
- Job Type: Full Time
- Required Qualification: BSC/HND/BA
- Category: Social Media
- Location: Lagos | Nigeria
Job Details:
- We are seeking an experienced and visionary Social Media Lead to oversee and guide a dynamic team of social media managers. As the Social Media Lead, you will be responsible for developing and executing overarching social media strategies, driving brand engagement and growth, and ensuring alignment across multiple platforms. You will provide leadership and direction to the team while collaborating with cross-functional teams, clients, and stakeholders to achieve key business objectives.
Duties and Responsibilities:
- Lead and manage a team of Social Media Managers, ensuring consistent strategy execution and alignment with broader marketing initiatives.
- Oversee the development and execution of high-quality, engaging content across social media platforms (posts, stories, graphics, videos) for a variety of clients and brands.
- Set performance goals and KPIs for the team, tracking progress and ensuring continuous optimization of social media strategies.
- Collaborate closely with creative, and strategy teams to ensure cohesive messaging, branding, and execution of social media campaigns and always on content.
- Analyze performance metrics across all social media platforms and campaigns, providing insights and recommendations for optimization.
- Foster a culture of creativity, innovation, and teamwork within the social media department to keep strategies fresh, engaging, and relevant.
- Drive cross-departmental collaboration to ensure the social media strategy supports the client’s broader marketing, PR, and brand-building efforts.
- Stay updated on the latest social media trends, platform updates, and emerging technologies to keep the team’s strategies ahead of the curve.
- Support the team in addressing audience feedback, community building, and engagement to ensure brand loyalty and a positive online presence.
- Prepare and present high-level reports on social media performance, highlighting trends, opportunities for growth, and key insights for leadership and clients.
- Mentor and provide professional development opportunities for social media team members, ensuring they have the tools and knowledge to succeed.
Job Requirements
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 5+ years of experience in social media management, with at least 2 years in a leadership or supervisory role.
- Proven track record of developing and leading successful social media campaigns across major platforms.
- Experience in a digital agency setting.
- Advanced proficiency in social media advertising and paid campaign management.
- Familiarity with video content creation and editing tools is a plus.
- Strong understanding of social media platforms, algorithms, and advertising tools.
- Expertise in social media analytics and performance measurement, with proficiency in tools like Hootsuite, Buffer, Sprout Social, Google Analytics, etc.
- Exceptional leadership, communication, and interpersonal skills with the ability to manage a diverse team and collaborate across departments.
- Strong organizational skills with the ability to prioritize and manage multiple projects simultaneously.
- A creative thinker with a passion for innovative digital marketing, storytelling, and brand development.
- Knowledge of social media management best practices, emerging trends, and industry standards.
Social Media Manager (Fluency in Hausa Required):
- Job Type: Full Time
- Required Qualification: BSC/HND/BA
- Category: Social Media
- Location: Lagos | Nigeria
Job Details:
- As a Social Media Manager, you will be responsible for developing and executing dynamic social media strategies that drive engagement and growth across various platforms. You will collaborate with creative teams, clients, and stakeholders to ensure all content reflects the brand’s voice and objectives.
Duties and Responsibilities:
- Publish high-quality, engaging content tailored for diverse social media platforms, including posts, stories, graphics, and videos.
- Actively monitor and engage with the audience, responding to comments and messages to foster a vibrant online community.
- Work closely with designers, copywriters, and marketing strategists to ensure cohesive messaging and branding across all digital channels.
- Analyze performance metrics to assess the effectiveness of social media campaigns, providing actionable insights and recommendations for improvement.
- Support in preparing detailed reports on social media performance, highlighting key metrics, trends, and growth opportunities to inform strategic decision-making.
- Stay updated on social media trends, platform changes, and emerging technologies to keep strategies relevant and innovative.
- Plan and execute social media campaigns that support broader marketing initiatives and drive traffic, leads, and conversions.
- Provide support for team members on best practices for social media management and content creation.
Job Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in social media management, preferably within a digital agency or in-house marketing team.
- Strong portfolio demonstrating successful social media campaigns and content strategies.
- In-depth understanding of major social media platforms and their advertising tools.
- Exceptional writing, editing, and communication skills with an ability to adapt tone and style for various audiences.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) for scheduling, analytics, and engagement tracking.
- Strong organizational and time-management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
- Must speak Hausa fluently
- Creative thinker with a passion for storytelling and brand development.
Application Deadline: Not Specified
How to Apply