SARA Program Manager at Wema Bank Plc
- Location: Lagos
- Job Type: Full Time
About Wema Bank Plc
Wema Bank offers a range of retail and SME banking, corporate banking, treasury, trade services and financial advisory to its ever-expanding clients.
In 2009, the Bank underwent a strategic repositioning exercise which culminated in a decision to operate as a commercial Bank with regional authorisation in South-South Nigeria, South-West Nigeria, Lagos and Abuja in 2011.
Operating a network of over 125 branches and service stations backed by a robust ICT platform across Nigeria, we are committed to long-term sustainability in our business whilst maintaining the highest standards of social responsibility, corporate governance and diversity in our operations.
Role Owner is expected to create avenues to build a thriving online presence for the SARA community and all our social media platforms.
Key Expectations of the SARA Program Manager at Wema Bank
A successful SARA Community Manager should fulfill the following duties and responsibilities:
Community Engagement & Activation
- Develop and execute strategies to foster an active, supportive, and vibrant community, both online and offline.
- Organize and manage events, webinars, and discussions to drive engagement and interaction among members.
- Respond promptly to community inquiries, comments, and feedback, ensuring high levels of responsiveness.
Content Creation & Management
- Create and curate compelling, informative, and inspiring content for the SARA initiative, community and social media platforms, including articles, posts, videos, and infographics.
- Manage the content calendar to ensure consistent and timely delivery of materials aligned with SARA’s mission.
- Collaborate with the SARA team and marketing teams to brainstorm ideas and maintain cohesive messaging across platforms.
Social Media Oversight
- Strategically oversee SARA community’s social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) in collaboration with the Bank’s content and marketing team.
- Monitor and analyze social media performance metrics to optimize engagement strategies.
- Leverage trends, hashtags, and opportunities to maximize reach and visibility.
- Implement strategies to grow the social media community to a minimum of one million followers within a year.
Community Growth & Outreach
- Work with the Community Manager to Design and implement growth strategies to expand the SARA community both online and offline.
- Build partnerships with influencers, brands, and organizations aligned with SARA’s vision to enhance awareness and membership.
- Create targeted campaigns to onboard new members and ensure retention of existing ones.
Member Experience & Feedback
- Conduct surveys, polls, and feedback sessions to understand community needs and improve user experience.
- Analyze insights and feedback to refine community initiatives and platform enhancements.
- Provide personalized support to members, ensuring a welcoming and inclusive environment.
Reporting & Analytics
- Track and report key performance metrics related to community engagement, growth, and social media impact.
- Prepare weekly and monthly reports highlighting activities, successes, challenges, and recommendations.
- Utilize data-driven insights to refine strategies and improve outcomes.
Collaboration & Strategy
- Work closely with the SARA by WEMA team to align initiatives with the broader mission of empowering women.
- Participate in strategic planning sessions to identify opportunities for community growth and engagement.
- Stay informed on industry trends, best practices, and emerging platforms to keep the community innovative and relevant.
Qualifications & Experience – SARA Program Manager at Wema Bank
- The Program Manager is expected to possess the following:
- BSc. Holder with min 5years Experience as a community manager
- Proven experience in Community Management, Social Media Management, or related fields.
- Strong skills in content creation, including developing engaging and dynamic digital content.
- Excellent communication and interpersonal skills to inspire and connect with a diverse audience.
- Proficiency in data analysis and reporting to measure and evaluate engagement metrics.
- Collaborative mindset and ability to adapt to evolving priorities in a dynamic environment.
Professional CompetenciesÂ
- Presentation Skills
- Community Management
- Data Analysis
- Reporting
- Customer Need Identification
- Policy Formulation and Implementation
- Social Media Management
- Content Creation
- Problem-Solving and Conflict Resolution
- Interpersonal and Communication Skills
- Strategic Planning and Execution
- Digital Marketing and SEO Skills
- Project Management
- Networking and Partnership Development
- Trend Analysis and Market Research
- Email Marketing and Campaign Management
- Customer Feedback Analysis and Implementation