Digital Marketer at Gemini Engineering
- Location: Abuja
- Job Type: Full Time
AboutGemini Engineering
Gemini is a reputable value added service (VAS) aggregator in Nigeria. We are a leading provider of VAS and Bulk SMS routing services.
Role Description of the Digital Marketer at Gemini Engineering
- We are seeking a passionate and data-driven Digital Marketer to drive growth, enhance our online presence, and boost client engagement within the B2B telecommunications sector.
- In this role, you will be responsible for optimizing website performance, managing digital channels, and executing targeted campaigns across various platforms.
- You will develop compelling content, create high-converting landing pages, manage lead generation initiatives, and support email marketing efforts.
- This is a hands-on role that requires a blend of creativity, analytical thinking, and collaborative skills.
- This position is ideal for a recent graduate or someone with 1-2 years of experience in digital marketing, preferably within the B2B technology space.
- The successful candidate will be based in our Abuja office, with the option to work from home 2 days a week.
- This role offers a fantastic opportunity to learn and grow within a supportive and dynamic team environment.
Job details
Key Responsibilities of the Digital Marketer at Gemini Engineering
- Manage and improve website performance, focusing on SEO, user experience (UX), conversion rate optimization (CRO), and content updates.
- Develop and execute a content strategy that includes blog posts, case studies, white papers, ebooks, infographics, and other engaging content tailored to our target audience. Manage the content calendar and ensure timely publication.
- Create and manage gated content (e.g., case studies, reports, webinars) to generate qualified leads. Develop and optimize landing pages for lead capture and conversion. Implement lead nurturing strategies.
- Manage and grow the company’s social media presence across relevant platforms (e.g., LinkedIn, Twitter). Create and curate engaging content, run targeted advertising campaigns, and monitor social media analytics.
- Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated email sequences. Segment audiences, personalize messaging, and track key email metrics (open rates, click-through rates, conversions).
- Plan, execute, and manage paid advertising campaigns across various platforms (e.g., Google Ads, LinkedIn Ads). Monitor campaign performance, optimize bids, and track ROI.
- Regularly analyze digital marketing performance across all channels, focusing on website analytics, social media, email campaigns, and advertising performance. Provide data-driven insights and recommendations to optimize marketing strategies and improve ROI. Prepare regular reports on key performance indicators (KPIs).
- Collaborate closely with the sales team to align marketing efforts with sales goals and ensure effective lead nurturing. Work with other departments as needed.
- Conduct market research to identify industry trends, competitor activities, and opportunities for growth.
Who We’re Looking For in a Digital Marketer at Gemini Engineering
- Proven ability to manage and optimize website performance, including SEO, UX, and CRO.
- Experience creating various types of engaging content for a B2B audience.
- Hands-on experience with social media platforms for B2B marketing, particularly LinkedIn.
- Strong understanding of email marketing principles and best practices.
- Strong storytelling and communication skills, both written and verbal.
- Excellent organizational and multitasking skills with keen attention to detail.
- Ability to work independently and as part of a team.
- A passion for digital marketing and a desire to learn and grow.
- Experience in the telecommunications industry is a plus.
Apply Here for Digital Marketer at Gemini Engineering